What is Marketplace Analysis Consultancy?
In traditional commerce, many companies try to reach a larger number of potential customers by opening a store in an arcade, a business restaurant, or a shopping mall. In e-commerce, these locations have been replaced by online marketplaces. These platforms can also be thought of as online shopping malls where you can set up your brand's virtual store and reach many more people. Marketplace analysis can be defined as a strategic method that examines the competition, consumer groups, product portfolios and rules on these platforms.
Today, many e-commerce companies develop marketing strategies based on real and up-to-date data by getting professional marketplace consulting. Digital Exporter Marketplace Consultancy offers the support of marketing experts in determining the most suitable online marketplace for your brand and developing strategies to make your e-commerce activities more profitable. As part of this support, you can integrate all the technological tools necessary for effective marketplace analysis into your work and discover the best analysis methods.
Why Should I Get Marketplace Analysis Consultancy?
Marketplace analysis is a research method that all businesses conducting e-commerce activities should apply regularly. This analysis method can offer the following advantages to an e-commerce brand when implemented with a professional Marketplace Consultancy service:
- Identify the advantages of different online sales platforms and their suitability for the brand.
- Identify potential competitors in an online marketplace and gain insight into their strategies.
- Identify industry trends by analyzing product and service portfolios in an online marketplace.
- To learn consumer behavior and develop up-to-date insights by analyzing target audiences.
- Develop more effective e-commerce strategies based on up-to-date and realistic data.
Gaining sectoral insights to create a successful marketing campaign.
What Does Marketplace Analysis Consultancy Include?
A successful marketplace analysis helps a business achieve its desired goals in e-commerce. Thanks to Digital Exporter Marketplace Analysis Consultancy, you can realize the marketplace analysis process consisting of the following stages with expert support at each step:
- Marketplace Analysis: Identifying different online marketplaces and determining their characteristics.
- Competitor Analysis: Identifying competitors in a specific marketplace and determining their characteristics.
- Target Audience Analysis: Identifying the target audience and determining their characteristics (interests, consumer behavior, etc.).
- Influencer Analysis: Identifying influencers that can be collaborated with.
- Google Marketing Finder (GMF): Obtaining comprehensive information about the target market with Google Marketing Finder, one of the most important digital marketing tools.
- Reporting: Compiling all the data obtained and reporting this data to obtain useful insights.
Identify Market Dynamics with Marketplace Analysis
A successful marketplace analysis helps your brand reach its goals in the e-commerce world. With Digital Exporter Marketplace Analysis Consultancy, you can determine the most suitable marketplace for your brand, identify the advantages and disadvantages of your brand compared to its competitors, and decide with which product portfolio you should go to the market.
What Does Digital Exporter Offer Your Brand?
Digital Exporter enables you to be more effective in e-commerce with its marketplace analysis consultancy service.
Get to know your target audience
Identify and recognize the customer group your brand should target. Learn the habits, tendencies and shopping behavior of your potential customers with Digital Exporter Audience Analysis.
Find the best influencers for your brand
One of the best marketing methods in the e-commerce sector is influencer collaborations. Digital Exporter identifies the most suitable influencers for your brand and target audience and communicates with them for you.